While we’re on the subject of aesthetics: we’ve seldom seen a hardware/software pairing that looks as good as the match HTC and Microsoft have made here. Meanwhile, HTC refined its efforts on the Android platform, winning no small amount of praise for its work on the One X, One (M7) and One M8 models – and the latter earned a very high score in our review from the spring. HTC would release only three smartphone models for Windows Phone 8 in 2012-2013, a stark contrast to the eight devices it brought to market for Windows Phone 7. HTC’s efforts with the new Windows Phone 7 were at first strong and nearly as varied as they were in the Windows Mobile days … but the platform’s sluggish adoption rate and HTC’s flagging financials quickly put a damper on its efforts. Then came the great Windows reboot of 2010, wherein Microsoft completely reinvented its mobile platform to better compete with iOS and Android. There was a time when the name “HTC” was synonymous with “Windows Mobile.” The two were so intertwined during the latter half of the last decade that, no matter what form factor or Windows version you needed, you could find an HTC-badged smartphone to suit you.
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